Yahoo carries on buying high profile companies, this time it
acquired "smart" email service Xobni for $30 million.
Yahoo Inc purchased email and address book management app
Xobni, this is the third acquisition of the Internet Company in many days as it
looks to refurbish its online products and enhance its Web traffic.
Yahoo stated that it will incorporate Xobni’s technology
into its communications products, together with the mobile and PC versions of
its email and instant messaging services.
Yahoo did not divulge the financial terms of the deal, which
the technology blog AllThingsD pegged at $30 million to $40 million.
Yahoo stated that 31 Xobni employees will be joining Yahoo, together with Chief
Executive Officer Jeff Bonforte, who formerly worked at Yahoo.
The deal is the most recent in series of acquirements by
Yahoo since Marissa Mayer became chief executive a year ago, promising to
increase traffic to Yahoo’s online services and to refurbish the company’s sluggish
profit growths.
Yahoo, who has approximately 11,000 employees, has obtained
more than a dozen small, Web start ups through the past year, focusing predominantly
on adding technology and services planned for smart phones and tablets.
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