Social Media Growth estimated from 2013-2017 – Every fourth person would be on Social Media

Social networking sites have reduced the world to a small place and brought millions of users together. There is so much information on social networks its impossible to fathom. Every post which is generated on sites like Facebook, Twitter, etc, leaves a digital footprint. Every time someone else reads or watches those posts , they add to data to the earlier data. According to the last report from eMarketer in 2012, the number of users are to increase from1.47 billion  to1.73 billion in 2013 and which will further grow to 2.55 billion by 2017 on these social networking sites worldwide.

It has been forecasted that global internet usage would increase in the coming years. In 2012 when the world’s population accounted to 7.2 billion there were 2.3 billion Internet users. But by 2017 this count is cited to grow up to about 3.6 billion internet users when the total projected projections will only be 7.6 billion.

 

The increasing development of social media audience worldwide is the cause for speedy gradation in the features of social media channels to perk up the experience. It has also been noted that this year about 67.7% of internet users across the globe will use social network at least once per month, this trend will increase by 2016. In the up-and-coming markets of Asia-Pacific, Middle East and Africa will be large drivers of social media increase.

A research was done in a detailed way to assess the expansion of social media, it showed:

• Asia-Pacific will have the biggest social network population worldwide till 2017.
• Middle-East and Africa will have second largest audience starting next year, as their population infiltration rates are amongst the lowest.
• Asia-Pacific has the leading user base with 777 million people where 44.8% of social network users are anticipated at the end of the year.
• The higher incursion of internet users in India, Japan, Australia, South Korea, Brazil, Mexico, Russia, Middle-East and Africa has aided to modify the anticipated number of social media users in 2013 by 100 million.
• By 2014, Middle East & Africa (MEA) region would appear as the second largest social media hub with more than 248 million users beating Latin America in regions in next year.
• By the commencement of 2015, India will outshine US as the second largest social media country after China.

This ranking will exceedingly influence the regional shares of the global population by 2014. By 2015 markets of North America, Western, Central and Eastern Europe will have main infiltration rates globally.

In the starting of 2016, Latin America will get ahead of Western Europe in social network user infiltration and Asia Pacific and the Middle-east and Africa’s penetration rates will be lesser than the global number.

COMPARATIVE STUDY OF SOCIAL MEDIA

Social media comprises of a variety of forms of media through which users are linked, updated and amused via internet. This brings to the a range of tools of social media thar are Facebook, Twitter, You-tube, Google+, and more. There are more than 1.11 billion users and more than 225 million users on Facebook, Twitter respectively.

Social media has been one of the ways where daily people meet their needs of various interests. Providing enhanced experience of internet where people can share photos, videos, have discussion is an entertaining way of interacting with people around the world. Social media has also benefitted a range of companies with marketing policies and providing advertising sector to advance sales of the concerned companies.

Social media makes this world as one unit and can be called as a mode of global village satisfying various audiences