As the whole world is busy trying to look for an alternative
from in Google Reader to greatest accessible alternative, Facebook too is
cooking up something for its users. Facebook is attempting to create an
alternative to digital news obtainability in a more user friendly interface. In
its attempt to create the same it is working on UI that appears to be inclined
towards Flipboard – an extremely trendy mobile app that accumulates the news
from an assortment of resources to demonstrate in quite an instinctive set-up
to mobile machine users.
Facebook is
though targeting the on-the-go newsreaders and thus adopted the tactic that is
mobile centric. The social networking giant is functioning on the task for over
a year now and as Google reader has announced to withdraw itself, Facebook has augmented
its efforts to launch the app before it’s too late.
Facebook
would also like to launch its News Reader app in early August, as it’s the
month planned for string of launches from all tech giants counting Apple Inc
and Samsung. Facebook would like to take the advantage of the tide and would make
public the app to aim the mobile users.
Facebook is
attempting to target mobile users who spend more time on mobile Internet or
mobile app. In the past two years the approach of the company has been mobile-centric
to gain market in mobile space; and has recently pioneered Mobile Home and
regular updates and upgrades of Facebook native app on a range of mobile
platform clearly showing how the company is trying to enter the mobile space.
Recently
Facebook announced that now half its user base is loging into the network via
mobile devices. And about 30% of Facebook returns are being created through
mobile advertisement and out of its 1 million monthly active advertisers, greater
part of them are spending on Facebook mobile ads than ever before. Indeed, the triumphant
initiative of newsreader app will not only strengthen Facebook’s existence in
mobile space but will keep users connected for longer period which would result
in successful monetization of users’ Internet time in support of Facebook
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