Congress anticipates that a new window of communication for the party will open through the social media platform Khidki

Indian Congress Party has initiated with a social media platform Khidki to talk about and establish their perspective on various current issues and to exchange ideas on government policies and economic affairs.

For this there was also a two-day media conclave in Delhi, with about 200 Congress representatives from different parts of the country where they talked about the constantly transforming political communication picture in relations to the Congress Party.

G Suriya one of the members of the congress party stated that as of now it’s an internal platform. It has been in exercise for 2 years already. The rationale behind this moment is to internally sort out and stir out perspectives in relation to contemporary topics. Most of the younger organizations like the Youth Congress have already been employing it. Though lately they have modernised and enhanced few points of it.

He further said that this platform mainly will be employed to advertise all the other platforms of the party. There are preparations of making the platform public where the “Aam Aadmi” or the common man will be able to blog on it.

Priyanka Chaturvedi another Congress Party member added India is a country with numerous languages yet social platforms like Twitter are mainly in English. The Khidki has been created to be an inclusive platform. The party intends to consist of every single Indian voice and unite the exceedingly large Congress Party. It is also being designed so that people can even link with Khidki using a simple SMS. For instance a person sitting in Maharashtra might want to unearth what’s going on in another state or a concept that has worked well in one state can be employed in another state. This can all be made possible through Khidki.

She further stated that this social platform is not intended for sharing photos and videos, but for the trade of ideas concerning government policies and economics.

Chaturvedi also was present at the current media council held in Delhi. This conclave was a sort of a workshop to direct them on how things are transforming in the political scenario. They were guided on how to communicate with people and connect with them. There are lots of positive ideas that the UPA intends to address to the people but there is a lot of negativity on digital platforms.

Sathish Isaac, a social media consultant stated that the Khidki will not be successful as Congress is not very pro-active to connect with their supporters on any social media platform. The party’s only focal point in all social networks is to publicize their party information, which will not be helpful as people are more focused on an "authentic" online conversation.

The solution, Isaac added is to revamp their online status and reach out to online audience to do viral marketing of their message.

First wireless traffic controller system launched in India – WiTraC

Solar power is being utilized as the medium to run the first wireless road traffic technology in India. The Centre for Development of Advanced Computing (C-DAC) has developed this technology and it will aid in checking and regulating the traffic conditions.

WiTraC' has been created and designed in a way that its for pole mounting and does not need digging of roads. The system of installation runs on the solar panels which are really efficient and give it 72 hours of power back up. Telecom Minister, Mr Kapil Sibal has handed this project to private players for production and the cost of developing this system is approx INR 14.75 crore

WiTraC system gets the signal of lamps through wireless signals. It is a system created that can be operated independently and as well as a component of synchronized chain of controllers. The system also facilitates remote monitoring and management of signal plans, GPS or server based distributed time sync and has a pole mountable structure. It also can provide for camera to check traffic conditions which can be checked and monitored from a centralized control room.

WiTraC has been created under Intelligent Transportation System Endeavour (InTranSe) and has been intended specifically for Indian cities & traffic conditions. The venture been financed by the Department of Electronics & IT (DEITY) and Ministry of Communications & IT of India. According to specialists, the indigenous arrangement has been created at one-third the price as in comparison to its imported counterpart.

Trafitronics - the company in charge for marketing of the item has already set up the structure in Pune and it is likely to be launched pan India soon.

Journalism has been redefined through social media

Mobile apps, Facebook and other types of social media tools are being able to cater to a far wider audience than print media could in terms of News

First Thought discussion at the 35th annual Galway Arts Festival that wanted to look at where the journalism was taking its course in today’s age of digital revolution, the first thought that came up for discussion was – How will the readers access this article; whether through printed pages or via Facebook, Twitter and Google+

The name for the discussion Life in the Old Dog Yet was taken from the editorial printed in The Irish Times earlier in the year as a reaction to declaration made by the Morning Ireland asserting that print media is a dying industry as explained by Dave O’Connell group editor of the Connacht Tribune and one of the panel chair.

The first question to the panel was: “Are newspapers going the way of the dodo?” Ranelagh native and Dublin City University-educated Observer editor John Mulholland stated that everyone knows that the newspaper circulation is receding across the globe.

He further talked how the people in the industry need to make a distinction between news in print media and journalism of today. A lot of news and journalism doesn’t even feature in print of the Guardian/Observer, it goes live via blogs or audios or videos or interactive and data journalism.

Maggie O’Kane established journalist and documentary maker who is currently editorial director of Guardian Films further went on to say that the main point is the content being delivered and it really is of no consequence what means of delivery is being utilized.

Mulholland added that while the economic model for newspapers is incredibly challenged, the model for news journalism isn’t broken because the news is now reaching far more people via Facebook, mobile apps and other tools of social media.

Mark Little, chief executive of social news agency Storyful at the same time explained how they exercise various technologies to identify, verify and monetise what is known as User Generated Content or UGC from social media platforms like YouTube and Twitter.

According to Little the journalism and newspaper industry might require a shift in its perspective and may require to redefine the role of journalism because in the past the journalists have acted as the diggers and hacks who provided information to passive audiences but in present day they are administrators of a plethora of information. Almost a hundred hours of YouTube video is produced every single minute.

Dr Bahareh Heravi, project lead at the Digital Humanities and Journalism (HuJo) working group inside the SFI Research Centre INSIGHT@NUIGalway which has recently done the first ever national survey to investigate and find out how Irish journalists are using social media as part of their job. She stated that social media tools like Facebook and Twitter have entirely transformed the concept of breaking news because today anyone using a mobile phone can capture a story which is unfolding and report it directly to the world. There is no time lag in covering the story and it reaching the media office and being printed.

Studies have been carried out in the UK, Europe and across the globe. A 2011 report from research group Cision established that 97 per cent of UK journalists are utilizing social media tools frequently for their work.

The Cision survey established that journalists who are employing social media tools consider that they are more engaged with their audience even though most used them as alternate publishing platform rather than a way to resource or validate news.

Cars get Geeky

Exciting technologies and characteristics were the exclusive fiefdom of luxurious cars. The hatchbacks and sedans that the common man could buy were given the “affordable” management, which intended they were fundamental, uninteresting and virtually to the point. Nevertheless, things have altered significantly over the last year or so, for the reason that some quite geeky things are now coming preloaded on reasonable hatchbacks and sedans.

This is slightly unbelievable, but to prove the point here are few examples:

Ford EcoSport Petrol range starts at Rs 5,59,000 (ex-showroom Delhi)

At present the geekiest car on the lower side of Rs 10 lakhs, the Ford Ecosport will astonish to the degree that you will question about the price tag, again and again.

To begin with the SYNC feature. Since this is a technology website primarily, let us start with the things that matter to us - this is powered by an Intel Atom processor, and runs on the Windows Embedded Automotive Platform 7. This characteristic is separated into four parts - phone calls, text messages, music and accident assistance. For the first two, you need to pair your phone via Bluetooth to the SYNC feature, and then make calls using the voice assistant. So, the next time you need to call and tell your boss you are stuck in a traffic jam, simply say “call Boss” and SYNC will make the call for you, which you will hear via the audio system’s speakers. SYNC downloads the phone’s contact list on to the on-board memory, to help out with the voice dialling characteristic. The second feature also helps with safe driving - SMS read outs. If you are one of those creatures who cannot stay away from an SMS that just arrived in the inbox, and have the compulsive urge to read it, you can now ask SYNC to read it out for you. The third is music which syncs to the on board memory or you can add music to this memory and hear your favourite tune while you’re on the go. The fourth is the Emergency Assist feature, which will send an alert with the car’s GPS coordinates to the emergency services, permitting occupants to speak with the operator for assistance. In worst case scenarios, if the occupants are not able to speak, the GPS coordinates will be helpful in locating the car, and getting aid there swiftly.

Hyundai i20 Petrol range starts at Rs 4,85,409 (ex-showroom Delhi)

The principal aspect, when you see an i20 driving towards you during the hours of daylight, would be the Daytime Running Lights. These are the LED strips framing each redesigned fog-lamps on two sides. This attribute is very uncommon in cars under Rs 20lakh, and till currently were exclusively seen on the European comfort sedans.

i20 also comes with the automatic headlamps characteristic. The instant the ambient light goes below acceptable levels, the headlamps automatically switch on. For example, you go in an underground parking during the day, and the minute the car senses the alteration in lighting, the change is triggered automatically.

Rain sensing wipers is an additional security feature, apart from being one that you can boast to friends. If there is a abrupt splash of water on the windscreen, even when it's not raining, the wipers get into action straight away, and stay put on for the period depending on the amount of water. The speed of the wipers also changes depending on the quantity of water and the speed at which it is falling.

A crucial protection trait is the Smart Pedal, which is also extra in the Hyundai i20. When the system senses heavy and emergency braking, the acceleration pedal is instantly overwritten, for the period the brake pedal is pressed.

VW Polo GT TSI Petrol version from Rs 7,99,000 (ex-showroom Delhi)

Direkt-Schalt-Getriebe (Direct Shift Gearbox) is basically two gearboxes in one, working alternatively - two clutches, two shafts and the ECU that runs gear shift depending on speed and throttle position. Mainly standard automatic transmissions carry all gears on one shaft, but DSG runs gears 1st, 3rd, 5th and 7th on one shaft, while gears 2nd, 4th and 6th run on the second shaft. What the double clutch setup gives is faster shifting because the inactive clutch guesstimates the movement speed and throttles input and is prepared to engage the gear next in line. There is a lesser amount of lag between gear shifts, as compared to a single shaft setup where the clutch has to disengage one gear, pick the next gear and re-engage.

FIAT Punto and FIAT Linea Punto petrol range starts at Rs 5,03,710 (ex-showroom Delhi)

FIAT has had something on the similar lines in the Punto and Linea cars for quite some time now like the Ford’s SYNC. It is called the Blue & Me, and is the voice instruct characteristic for receiving and making calls, having the text messages read out and shifting the tracks playing back on the audio system. This aspect also works on the Windows Embedded Automotive platform, just like Ford’s SYNC.

Honda City Petrol range starts at Rs 7,29,000 (ex-showroom Delhi)

While Honda City cars have been quite cut and dry in terms of their contributions, the updated City has extra flappy paddle gearbox to the mix. Cruise Control has been around since the earlier generation, and in accord, both characteristics make this car stand out in the segment. And both are very classy features, intended for the astute driver.

Cruise Control is only believed to be used on a straight road to continue the identical speed without having to keep your foot on the throttle. When the driver gives the order for Cruise Control, the system comprehends the throttle position and the speed at that time, and that is sustained as long as the brake pedal isn’t pressed.

The flappy paddle gearbox is a rather efficient thing to have, if you like the stress-free form of driving or you are someone who desires to drive an automatic car anyway. The five speed manual transmission can be controlled via these two paddles available from either side of the steering wheel.

Chevrolet Beat (Diesel) Diesel range starts at Rs 4,72,816 (ex-showroom Delhi)

This little pocket rocket might in fact present good performance at reasonable prices, but does not do so while being monotonous. The latest Beat update brings in some rather high-end features, making driving an enhanced incident.

The Intelligent Launch Support System is planned to kick in when the starting conditions aren’t most favourable (like on a slope, or on a surface that doesn’t provide adequate traction.), and brings into play the team of Insta-Torque Boost and the Electronic Throttle to differ the amount of torque the car needs to move forward. Not quite traction control or Hill Assist, but this is positively a trait that stands out in this price segment.

The Smart Engine defence mode keeps the RPM in check, to avert harm to the engine. At no point during launch from a stationary position is the RPM allowed to exceed 3000, and even throughout the standard driving modes, this number is managed in accord with the coolant temperature and engine oil pressure sensor readings. This is purely to avert overload on the engine, leading to breakdown.

What to do with old gadgets

Smartphones, laptops, cameras, tablets and more are launching at an alarming rate. Here are few things you could do with your old gadgets once you decide to pick up a new one.

Donate

If you’re someone for whom price doesn’t matter much, then the best thing for you to do with your gadget is to donate it. If it is a computer that works decently or an old laptop, you could donate it to your local institute, school or college where the economically challenged can gain knowledge of it and get access to a gadget they may never have seen.

There are online portals such as DonateYourPC.in that have tie ups with NGOs and helps you get in touch with the concerned people.

Sell it

This is what generally people do with their old gadgets – sell it. Selling your old gadget will facilitate you get some cash for your next purchase. Online portals in India such as ebay.in, Olx.in, gadgetsguru.com, intencity.in and more help you not only sell your old gadgets, but also to purchase a recently launched barely used device on the cheap.

Extend warranty

Manufacturers provide warranty on their products for a very limited period of time. Some manufacturers offer extended warranty on their devices. But if they don’t, you have access to services such as eTechies.in “Extended Warranty Care Pack”.

Manufacturer schemes

Apple and Samsung have been at loggerheads with each other offering users buyback of old smartphones; trade in discounts and EMI schemes making their expensive devices more attractive and cheaper to purchase from the get-go. If a Samsung or Apple smartphone is what you are gunning for, then this is the perfect time for you to purchase it.

Recycle

Manufacturers like Samsung, Nokia and Apple have their own recycling units. Although recycling smart phones hasn’t really taken off in India, manufacturers do support it as a part of their green Initiative.

Refurbish

If your smart phone is still in good shape, you can give it a refurbishing firm who will clean, test and update it, then return it to certain retailers who will resell the device. GreenDust is one such company in India.

Pass it

Passing your gadgets to your parents or grandparents can be a nice gesture as it can be of real value for them as technology, which might be old for you, may be workable for them.

 

Apple 5s already in production

Apple was expected to start production of the iPhone 5S this month and maybe has already started manufacturing low-cost iPhones. Peter Misek, an analyst from Jefferies claims that Apple will start production of the iPhone 5S by the end of July, and will initiate the phone either in September or October. Misek has also asserted that low-cost iPhones are already being created and ought to cost around $300-$400 (Rs. 17,800 - Rs. 23,750 approx.) without carrier subsidies.

At the price that Misek claims,  the low-cost iPhones won't exactly be budget phones but will instead battle with mid-range phones like the Nokia Lumia 720, the Nexus 4 and the Samsung Galaxy S3. Misek has also stated that Apple will order around 50 million iPhones in the last quarter of 2013, an order that will include 25 million units of the iPhone 5S, 20 million units of the low-cost iPhone and 5 million units of the iPhone 4S.

Given that the yearly iPhone launch occurrence is just around the corner, as expected, the iPhone 5S has been the centre of loads of tales in the last couple of months. In May, images of what was declared to be the iPhone 5S' motherboard hit the Internet. The images implied at an updated camera element on the iPhone 5S with both the flash and the camera moulded to form one piece as an alternative of two separate pieces. The gossip that the iPhone 5S was by now under creation had begun as early as March of this year with a Japanese tech blog declaring that Foxconn had started 'partial assembly of the iPhone 5S.

Potter mania can now be now explored at Diagon Alley in Google Street View

Potter mania added on Google Street View as Warner Bros. Studio's unfolds Diagon Alley for Harry Potter fans on it. Potter fans just need click on their computer screens to get 360 degree view of the legendary street and visit the alley.

Now Harry Potter fans will get to look at the well-known alley in J.K. Rowling's legendary Harry Potter series where wizards and witches get their magic supplies in Street View. Visitors will get 360-degree images of Weasleys’ Wizard Wheezes joke shop, Ollivander’s Wand Shop and Mr. Mulpepper’s Apothecary.

Warner Bros. Studio Tour says that Diagon Alley set took more than three months to build, and it took six months to make the 20,000 products that were planted on the shops' shelves. The company stated that it would be an honour to showcase the alley for Harry Potter Fans. Google assured that this is the first time the elaborate set has been photographed.

Potter fans who can't go to the studio in London in person can just click on their computer screens to visit the alley.

 

However, this is not the first time Google has done similar Street View projects. It has done it for for Battleship Island, the Japanese destination in the latest James Bond movie 'Skyfall'. Google had also worked together with NFL’s Indianapolis Colts to get thorough images of 'Lucas Oil Stadium'.

This is Google's first addition to Google Maps after it proclaimed that it will be rolling out a new edition for desktop at its I/O developer conference. Google has also of late begun its new Maps pilot program where it lets third party associations employ the Street View Trekker camera and add imagery to the service.

Google is functioning hard to disclose places of importance that the majority people desire to visit, but can't. It has captured exceptional places like university campuses, UNESCO World Heritage sites, world landmarks, and even the Grand Canyon.

Yahoo continues to buy out companies- Xobni contact management company

Yahoo carries on buying high profile companies, this time it acquired "smart" email service Xobni for $30 million.

Yahoo Inc purchased email and address book management app Xobni, this is the third acquisition of the Internet Company in many days as it looks to refurbish its online products and enhance its Web traffic.

Yahoo stated that it will incorporate Xobni’s technology into its communications products, together with the mobile and PC versions of its email and instant messaging services.

Yahoo did not divulge the financial terms of the deal, which the technology blog AllThingsD pegged at $30 million to $40 million. Yahoo stated that 31 Xobni employees will be joining Yahoo, together with Chief Executive Officer Jeff Bonforte, who formerly worked at Yahoo.

The deal is the most recent in series of acquirements by Yahoo since Marissa Mayer became chief executive a year ago, promising to increase traffic to Yahoo’s online services and to refurbish the company’s sluggish profit growths.

Yahoo, who has approximately 11,000 employees, has obtained more than a dozen small, Web start ups through the past year, focusing predominantly on adding technology and services planned for smart phones and tablets.

 

Twitter launches targeted ads using Cookies

Twitter has begun to employ cookies to get information about where the user is logging in from, as well as on details regarding what other sites they have visited lately. This similar modus operandi has by now been used by other social media Giants like Google, Facebook, Amazon, and Twitter is the last to join the advertising spree. Twitter values at around $10 billion, and has evidently increased its advertising capabilities in face of an anticipated preliminary public offering in 2014.

Twitter will let retailers to attach unidentified versions of their customers email addresses, called hashes, to Twitter's advertising engine so that it can separately target the customer base. Twitter's latest element is expected to elevate advertising rates and revenues for the company.

The mini-blogging site assured in a blog post that its application of cookies is parallel to that of other companies and it didn't give advertisers any extra user information.

Twitter also stated that it will permit users the choice of immobilizing cookies by enabling a "Do Not Track" selection in their browser like Mozilla Firefox and Internet Explorer. Twitter users can select out of ads by identifying in their account settings. The company also assured that these ads are for its U.S based customers only for now.

In current years there has been an amplified debate on the subject of internet security and users privacy. European Union as well as the U.S. Federal Trade Commission has looked into the point of tracking equipments on Facebook, etc. Last year, European authorities have requested websites to notify visitors that cookies have been placed on their computers.

 

A bug that affects 99% android phone, discovered by researchers

Bluebox Labs discovers four year old Android bug that can be employed by malware to duplicate established apps.

Security researchers from Bluebox Labs have declared that they have found a four year old Android bug that could be exploited by malware to camouflage themselves as established apps and take over a user’s gadget. The researchers assert that the bug lets malevolent software to alter the code of an APK file without leaving proof, this means that all that a user will need to do to be affected is set up the app on a gadget.

The Bluebox team states that the bug has survived since Android 1.6 (Donut). Nevertheless, a hacker can’t issue the tailored app through Google Play as the app store has been patched to authenticate the contents of all apps downloaded. It still emerges to be a grave crisis since installing apps from third-party sources, where security measures can be sloppy, is fairly fashionable among Android users. In fact, in the recent history, Facebook tested with serving updates straight to Android devices without employing the Play Store. Also, Android devices that haven’t been updated are at danger from this liability. Once the malware is installed using the bug, a hacker could take over the user’s device, steal personal data or use the gadget as part of a bot net attack.

As The Verge states, this appears to be of particularly larger worry for Android users whose handsets have stopped acceptance of authorized updates. Jeff Forristal of Bluebox Labs has said that Google was well-versed anout the bug in February of this year but closing the security hole would be up to the manufacturers of individual Android handsets, “99%” of which might be affected. Forristal has exposed that the Samsung Galaxy S4 has by now been patched but the Nexus devices have yet to obtain the concerned security update.

If you have an Android handset make sure you the most recent arrangements and Play Store updates installed and also make sure that you only install apps from reliable sources.

 

Technology can be used as a Powerful Freelance Tool

As people like me are trying to create opportunities that are for freelancing and work from home options, people are seeing this as a viable alternative in direction to make their living. Simultaneously, the position of technology is also growing at a rapid pace in our lives. This means that there should be technological options for freelancers to use in order to further their careers and make more money. 

Online Work

Freelancing as an option has been present in one guise or another for many years, but the internet offers enormous opportunities for freelancers to be more successful. The development of sites like Elance, skillpages only illustrates that freelancers don’t have to go looking for work door to door in the way they used to. Yes, they still have to pitch and promote themselves, but technology has permitted for an intense marketplace that makes it simple to thrive when you’re offering quality products or services.

Social Media

Options like web design, SEO, copywriting, or similar have great opportunity and a person can present what they are doing instantly.

The website that a person has designed or article that they written can be shared with their followers instantaneously as soon as it goes live. People can see it, love it, and suddenly the freelance business is a success as people ask for you to create something similar for them.

People will also be proficient to connect with more people who can either assist them with their expertise or give people additional opportunities to develop theirr business.

Apps for Project Management

The utilization of desktop and mobile applications alike – time and again in combination with each other – means that freelancers can administer their own projects in a simpler manner than ever earlier, while they also facilitate to smoothen communication channels and this guarantees jobs can be accomplished more competently.

These are few illustrations of how apps can be employed:

• Customer management and calendar incorporation apps are exceptional for workload arrangement and also knowing when to require to go after the clients. These are particularly useful if you’re fresh to freelancing and are toiling to steady an escalating workload.
• Apps like Dropbox are exceptional for sharing and uploading documents rapidly and effortlessly, as well as for getting feedback from clients.

• If you’ve outsourced any work, options such as Podio are sparkling for working in partnership with your team and also working towards project achievement as a group.

Global Business Prospective

In terms of looking for work, technology’s principal asset is the style in which it makes the world a much littler place. Even as lately as ten years ago, there was no possibility of sitting in your home office or kitchen in London, for instance, and linking with someone in Sydney who you could possiblly make available a service for.

If you’re freelancing, particularly online, you ought to look at throwing your net as far away and as wide as achievable.

Technology is a Must

It is a must whether you work on paper or online as freelancers even offliners will require to utilize the internet to market their services, while those working online will clearly use technology to an even larger level.

 

So for people like me technology and its adept use is a must

 

 

Social Media Growth estimated from 2013-2017 – Every fourth person would be on Social Media

Social networking sites have reduced the world to a small place and brought millions of users together. There is so much information on social networks its impossible to fathom. Every post which is generated on sites like Facebook, Twitter, etc, leaves a digital footprint. Every time someone else reads or watches those posts , they add to data to the earlier data. According to the last report from eMarketer in 2012, the number of users are to increase from1.47 billion  to1.73 billion in 2013 and which will further grow to 2.55 billion by 2017 on these social networking sites worldwide.

It has been forecasted that global internet usage would increase in the coming years. In 2012 when the world’s population accounted to 7.2 billion there were 2.3 billion Internet users. But by 2017 this count is cited to grow up to about 3.6 billion internet users when the total projected projections will only be 7.6 billion.

 

The increasing development of social media audience worldwide is the cause for speedy gradation in the features of social media channels to perk up the experience. It has also been noted that this year about 67.7% of internet users across the globe will use social network at least once per month, this trend will increase by 2016. In the up-and-coming markets of Asia-Pacific, Middle East and Africa will be large drivers of social media increase.

A research was done in a detailed way to assess the expansion of social media, it showed:

• Asia-Pacific will have the biggest social network population worldwide till 2017.
• Middle-East and Africa will have second largest audience starting next year, as their population infiltration rates are amongst the lowest.
• Asia-Pacific has the leading user base with 777 million people where 44.8% of social network users are anticipated at the end of the year.
• The higher incursion of internet users in India, Japan, Australia, South Korea, Brazil, Mexico, Russia, Middle-East and Africa has aided to modify the anticipated number of social media users in 2013 by 100 million.
• By 2014, Middle East & Africa (MEA) region would appear as the second largest social media hub with more than 248 million users beating Latin America in regions in next year.
• By the commencement of 2015, India will outshine US as the second largest social media country after China.

This ranking will exceedingly influence the regional shares of the global population by 2014. By 2015 markets of North America, Western, Central and Eastern Europe will have main infiltration rates globally.

In the starting of 2016, Latin America will get ahead of Western Europe in social network user infiltration and Asia Pacific and the Middle-east and Africa’s penetration rates will be lesser than the global number.

COMPARATIVE STUDY OF SOCIAL MEDIA

Social media comprises of a variety of forms of media through which users are linked, updated and amused via internet. This brings to the a range of tools of social media thar are Facebook, Twitter, You-tube, Google+, and more. There are more than 1.11 billion users and more than 225 million users on Facebook, Twitter respectively.

Social media has been one of the ways where daily people meet their needs of various interests. Providing enhanced experience of internet where people can share photos, videos, have discussion is an entertaining way of interacting with people around the world. Social media has also benefitted a range of companies with marketing policies and providing advertising sector to advance sales of the concerned companies.

Social media makes this world as one unit and can be called as a mode of global village satisfying various audiences

 

Facebook will launch Flipboard Like Mobile News Reader this August

As the whole world is busy trying to look for an alternative from in Google Reader to greatest accessible alternative, Facebook too is cooking up something for its users. Facebook is attempting to create an alternative to digital news obtainability in a more user friendly interface. In its attempt to create the same it is working on UI that appears to be inclined towards Flipboard – an extremely trendy mobile app that accumulates the news from an assortment of resources to demonstrate in quite an instinctive set-up to mobile machine users.

Facebook is though targeting the on-the-go newsreaders and thus adopted the tactic that is mobile centric. The social networking giant is functioning on the task for over a year now and as Google reader has announced to withdraw itself, Facebook has augmented its efforts to launch the app before it’s too late.

Facebook would also like to launch its News Reader app in early August, as it’s the month planned for string of launches from all tech giants counting Apple Inc and Samsung. Facebook would like to take the advantage of the tide and would make public the app to aim the mobile users.

Facebook is attempting to target mobile users who spend more time on mobile Internet or mobile app. In the past two years the approach of the company has been mobile-centric to gain market in mobile space; and has recently pioneered Mobile Home and regular updates and upgrades of Facebook native app on a range of mobile platform clearly showing how the company is trying to enter the mobile space.

Recently Facebook announced that now half its user base is loging into the network via mobile devices. And about 30% of Facebook returns are being created through mobile advertisement and out of its 1 million monthly active advertisers, greater part of them are spending on Facebook mobile ads than ever before. Indeed, the triumphant initiative of newsreader app will not only strengthen Facebook’s existence in mobile space but will keep users connected for longer period which would result in successful monetization of users’ Internet time in support of Facebook