A latest infographic published by Burson-Marsteller on the Social Media trends in the Asia-Pacific region illustrated many insights. The results showed that the Asia-Pacific region is one of the greatest rising digital regions in the world and the online as well as mobile penetration has aided in this speedy development.
Internet Growth in Asia:
- 58% of Asia’s population consists of an active internet audience.
- The number of people online in Asia are 1,870,532,000 which is even more than the population in many countries outside Asia.
- China, India, Indonesia & Philippines are the top countries that grew at a healthy rate of more than 1300% compared to last year.
- China, India, Indonesia & Philippines are countries with the maximum population but with lowest penetration of mobile &internet usage. This exhibits the amount of growth opportunities involved against the already saturated markets in the western countries.
India’s Online & Social Scenario:cetain infographic by Techonzo
· The use of social media in India has been expanding and an average of 45,000 new users join social networking sites in India every day
- Only 8.2% Indians consist of the online population of India. That is also a good number of 100 million people in India.
- Facebook is the top social network with 15000 million page views and an audience of over 34 millions registered users.
· Twitter is significantly less popular than Facebook in India and has over 13 million users, while Google+ only has over 3.2 million.
- Youtube, Yahoo &Orkut are the other top social sites that garner hits after Facebook.
- The reach of mainstream media is very less compared to the reach sourced by social sites.
- The majority of social media users in India are between the ages of 18 and 24 and only 10 percent of Internet users in India know that brands exist on social networking sites.
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