Majority B2B companies comprehend the requirement to generate content with an aim to connect with loyal and prospective customers. But, Cisco has taken a unique path; they have done it through their newsroom. This was a very exceptional approach to social media newsroom and it came about in June 2011.
The Network is all about broadening the reach of content and making it shareable whether it is feature story, press release, third-party articles or videos. The portal also consists of prominent Facebook and Twitter feeds in the sidebars.
Visitors Chose How to View Content
When a visitor arrives at the site, they land on a page with the featured news. There are vigorous sorting factors including date, topic, type of content, Cisco Business Division, technology, geography and industry. This sort of robust filtering allows for greater affinity towards the site as the content viewed is what visitors want.
Content Follows Cisco’s Strategic Direction
The content areas on the site are Data Center, Video,Core Networks, Collaboration, Cisco Culture and Social Media. The first four are precise match for the key development areas, whereas Cisco Culture and Social Media are key issues to business revolution. Each topic area has a topic page manager. This humanizes that section and offers a Cisco specialist for users to connect with. Each topic area features a listing of links relevant to Cisco products and communities.
Outside Writers Contribute Content
The Network features journalists who have covered business and technology for the New York Times, Forbes, the Wall Street Journal, Fortune and Business Week. Many B2B blogs feature guest posts, and some also feature outside professionals writing on a regular basis. This is provides value to customers, prospects and others in the Cisco ecosystem by creating best content and spotlighting it along with company news.
Site Encourages Sharing at Many Levels
The list of stories on every topic page includes sharing options in the list and on the articles themselves. And if you are leaning to share the whole site, there is a widget you can grab and put on your own blog or website.
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