Now, dengue alerts on social media

The spurt in dengue cases has prompted the corporations to spread awareness through social networking sites.

Officials admit that heavy spending on advertising has not helped in preventing mosquito breeding in the city. "As everyone is active on the social media, dengue alerts should reach people. This can prove more effective and cheap," says Andrews Ganj councillor Abhishek Dutt.

 So far, corporations have been sticking to techniques like hoardings at government offices and distribution of pamphlets. "The pamphlets have been in circulation for three years now. People don't take such ads seriously. Checkers cannot scan every corner and residents have an important role in checking mosquito breeding," adds Dutt.

 The South corporation commissioner said they will start the campaign on their Facebook page. Farhad Suri, leader of the opposition, also feels that residents play a major role in spreading social awareness about the disease.